PHOTOGRAPHY & BUSINESS TRAINING

Create the business of your dreams

I'M READY

FRUSTRATED WITH BUSINESS?

Are you struggling to achieve quality images with high sales?

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You feel like you're not creating consistent galleries

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You struggle to pose or light your newborns & families

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You can't seem to achieve the number of clients you need

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You're getting stuck with your products and pricing and achieving low sales

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You don't know how to turn your clients into repeat customers

THEN IT’S TIME TO

book your training

GUARANTEED PERSONALISED TRAINING

I’m Elli Cassidy and I promise personalised training that will help you with your problem areas and create a strong business strategy.

With over 13 years experience as a photographer with my own commercial studio, I’m also a qualified teacher with a business degree.

I’ve successfully been training photographers in posing, lighting and business for over 10 years. I’ve won numerous industry awards, most recently including both MPA and BIPP International Newborn Photographer of the Year 2022.

I can help you achieve consistent sessions with a proven sales strategy so that you can confidently run a successful business.

Personalised Photography Training & Business Mentoring

Every photographer that trains with me has their own starting point and different areas that they want to focus on. You may be a total beginner, you may have been running your business for years. That’s why I love creating personalised business and photography training. We aren’t all the same so why should training be the same for everyone? This allows us to make the most of our time together and really make a difference to your photography business.

WHICH WOULD YOU PREFER

ONLINE OR IN-PERSON?

Training to achieve strong sessions and high sales for people who are struggling with photography, marketing and sales, and want to turn their business around

Online Video Meetings

These sessions are perfect for diving into a specific area or two. For example we can review your portfolio, cover editing, analyse and refine your products and pricing, or go through your sales process/create one from scratch. We could create your marketing strategy and develop promotions to increase your bookings. The options are endless!

Suitable for any genre of portrait or pet photography.

In-Person Training

People often learn best by working together in-person. Especially so if you want to cover newborn posing and lighting skills.

Muscle memory and hands-on experience really enhances your training so for any practical work we’ll work through everything together giving you a strong advantage.

We can create your perfect training course, from practical through to business skills. Even practicing in-person sales together and benefiting from seeing a studio layout too.

WHAT CAN WE COVER?

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LIGHTING, POSING & WORKFLOW

We can work through my complete session workflow, including posing and lighting. Take away PDF for your reference available.

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EDITING

You can edit with me, and I will show you how I use Lightroom and Photoshop to edit sessions in under an hour. Includes the Lightroom brushes I’ve created for your use.

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MARKETING & ADVERTISING

We can cover social media, SEO, local networking & promotions. Many eggs in many baskets with a planned strategy will be instrumental to your business.

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PRODUCTS & PRICING

What should you sell, why and how should you price it? We start at the end and work backwards to ensure you have profitable pricing that leaves clients happy.

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IN PERSON SALES

Take away the fear, sell with confidence without leaving you or your clients feeling icky. Help your clients choose the products they really want.

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CLIENT RETENTION

A good business is built with a core of returning clients. Together we can explore how you can entice your clients to return again and again.

YOUR SUCCESS

STORIES

Thanks

I am a good photographer with a business degree, but I still struggled to run my business. I lacked confidence due to failing marketing methods and had been losing the will to keep pushing.

Earlier this year I met with Elli and together we came up with a plan to help me get on my feet. She provided me with ideas, some of which I would never have come up with on my own and even if I had would never have had the confidence to see through. Her proven and sustained business success allowed me to trust her advice and put it into action.

Positive results were immediate, results she predicted I would see. I’ve been so grateful for her help and guidance. I only wish I started working with Elli long before lockdown which of course saw an abrupt pause on what we started. But thanks to Elli, I have a business to return to with a long list of clients waiting to get back into the studio as soon as possible. And thanks to Elli, I was in a good position financially to keep things going during this tough time.

Elli knows what she is talking about and she is a kind and considerate person to work with. Its never easy taking advice on your own business but Elli made me comfortable throughout. I can highly recommend her services.

Christina Lauder

Photographer, Christina Lauder Portraits

THANK YOU! All the information you told us blew our minds, there is so much in there that is so unbelievably useful …We do in person sales and there were so many points that we couldn’t believe we don’t do…thank you for being so awesome today, we absolutely loved it and you have now managed to make two photographers very excited to sell and get back into work

HEATHER & CHERYL

Canvas & Peach Studios

A whopping £9000 sale! I cannot believe it. Utterly gobsmacked. I don’t think I’d have achieved anywhere near this amount without a clear pricing structure, price list and overall plan that you gave me – so thank you very much!!

Just wanted to tell you as I knew you’d be delighted for me!

LOUISA PEACOCK

Newborn Photographer

Thank you again for our fab mentoring session. So glad we focused on being hands on rather than grabbing portfolio shots because it has helped me so, so much. Had the best shoot ever today and all thanks to you. You gave me the confidence to handle the baby much more which meant I got a huge variety of poses, blankets and props, and the parents are over the moon!

BECKY WILLIAMS

Newborn Photographer

What does it cost?

ONLINE 1-1

£150

Online zoom session. Fully confidential, from the comfort of your own home/studio

£150 for 1 hr or £250 for 2 hrs

Pre-session planning
Video Recording
Email followup

BOOK NOW

1 DAY IN-PERSON

£750

A day training together at my Lincolnshire Wolds studio. Any topics can be covered, we can customise your dream training day

Customised itinerary
Lunch & refreshments
Follow up emails/call

CALL ME

EMAIL ME